Automatic Case Studies and Customer Experiences
Success is measured in an increase in sales leads. At Automatic Mail,
we're committed to your success. Here's how we've helped some our customers.
Click on a Case Study below for more details.
- Trade Show Follow-up
Advanced fulfillment services, direct mail marketing, and bulk mailing services
Situation: After announcing a new product release at a trade show, this major Fortune
500 technology manufacturer needed to quickly get the product DVD and literature into
the hands of its customers.
Problem: Many companies struggle to effectively follow up after a trade show. This
company wanted to put an end to those struggles. The regional office for our client
had mailing lists from various data collection sources including names from existing
customer databases, names collected at the trade show and a large accumulation of
business cards from prospective customers---prospective customers that the sales team
felt was vital to contact. If performed internally, merging the lists and performing
overall mailing list hygiene would have taken several weeks, causing the company to
miss the window of opportunity for quickly contacting people from the trade show.
Solution: Our client contacted Automatic Mail where our advanced fulfillment services,
direct mail marketing services, and bulk mailing services performed bulk data entry,
consolidated and cleaned mailing lists, and removed duplicates, assuring the highest
possible quality. Plus, we created a personalized letter---a letter addressed to each
recipient---and packaged it with the product DVD and literature then executed this highly
Result: Our client was able to focus their efforts on sales lead follow up in the time
frame that mattered most---when the announcement and product name was still fresh in the
minds of their target audience. Equally important, we provided our client with a
comprehensive and clean database of leads for telemarketing and any future direct mail
advertising services that we would perform for them.
- Reducing Costs for Publication Mailing
Bulk Mailing Services
Situation: This weekly publication was experiencing a substantial rise in postage costs for mailing their magazine.
Problem: Profit margins for magazine publishers are exceedingly tight.
Every penny must be accounted for and cost must be controlled with great
accuracy. When postage costs began to take a bigger bite out of the profits
for this weekly publication, they turned to Automatic Mailís bulk mailing
services team for assistance.
Solution: Automatic Mailís bulk mailing services team worked closely with
this publication to improve mailing list management while our 4-color printing
team worked with the publication designers to make small, virtually undetectable
adjustments to the physical size so that postage costs could be dramatically reduced.
Result: An enormous cost savings and the implementation of a continued cost control
process. Our client now uses Automatic Mail to process mailing lists, produce
mailing labels, maximize postage savings and speed delivery. Our bulk mailing services
team also pre-sorts the postal bags for the United States Postal Services, getting the
publication into the mail stream faster---and delivered to the reader when they expect
to see it.
- Keeping In Touch with Clients
Direct mail advertising services, advanced fulfillment services,
bulk mailing services.
Situation: A manufacturer of hearing aids and related equipment has a
pressing demand to remain in front of their existing customers and target
audience for new customers.
Problem: Our client has many different items that need to be distributed,
mailed, packaged and tracked at many different times, for many different
audiences. While part of their challenge was managing the timing and mailing
lists, another part was increased costs for postage and, yet another part was
their lack of warehouse space for storing all the materials for required for
shipping and mailing.
Solution: The company hired Automatic Mail for our direct mail advertising
services, advanced fulfillment services, bulk mailing services, full color
brochure printing, and post card printing and mailing services. Our comprehensive
integrated solutions, combined with our ability to maintain the cleanest mailing
lists and the most cost-effective delivery schedules enables our client to meet
demand at the right time. Today, we manage the storage, delivery and printing of
everything from marketing collateral to their suppliers, hearing aid batteries,
posters, post cards and more. Automatic Mail packages all materials to ensure reduced costs for postage or express delivery services such as UPS, FedEx or DHL.
Result: Our client is able to keep in touch with their target audience when
they need to, at the speed they need to and at a reduced costs. Plus, our constant
measurement makes sure that weíre always looking for ways to improve processes and
- Is There a Doctor In the House?
Direct mail marketing, bulk mailing services, fax Internet broadcast
Situation: This world-renowned school of medicine needs to effectively target doctors and their specialties, all of which vary based on course syllabus, conferences and seminars.
Problem: People failed to respond to the previous direct mail campaigns. A sense of urgency needed to be created.
Solution: Our Automatic Mail direct mail marketing team crafted the messages that instilled a sense of urgency for each new event. Leveraging our extensive skills as a direct marketing company, we integrated solutions ranging from post card printing and mailing services, direct response marketing management, bulk email and even fax Internet broadcast in the hours leading up to the event. During each event, the school of medicine tapped our skills as a flyer printing company where we took the opportunity to promote upcoming events and get people to register on-the-spot. In effect, we "surrounded" the target audience with ever-evolving messages, letting them know that they couldn't afford to miss out!
Result: Increased attendance---to the point where, many times, the event needed to be repeated because of overwhelming demand! A comprehensive program from a direct marketing company like Automatic Mail that integrates all aspects of customer contact----and returns the results required by this school of medicine.
- When to Aim, When to Fire
Internet business marketing & sales,direct mail marketing
Situation: This company experiences peaks and valleys in sales
cycles. When is the best time to connect offline and online with prospective customers?
Problem: This company knows that is has a strong market---sales have
risen consistently during the past several years. But to refine it's marketing and
improve targeting for direct mail marketing, post card printing and mailing services,
or a bulk email solution, it wanted to know when prospective customers would be most
receptive to receiving their message.
Solution: Using Automatic's Market Intelligence solution, we refined
target markets for this client not just based on what they sell, but also based on when
prospective customers wanted to hear from them.
Result: The result for this company was more sales leads from more
markets than ever before. Plus, because direct mail marketing and other techniques were
highly focused, the quality of the sales leads increased substantially---along with
revenues and sales and marketing productivity.
- Promoting a Trade Show Promotion Company
4-color printing, the services of a flyer printing company and
post card printing and mailing services.
Situation: Running 10-15 trade shows each year, this company
required a cost-effective method for 4-color printing from a flyer
printing company that got their message out while preserving their brand.
Problem: While each trade show was based on a similar topic, slight
variations in theme and audience required slight variations for the
printing of flyers and other promotional materials. Unfortunately, these
variations caused a dramatic increase in printing costs.
Solution: Taking advantage of Automatic Mailís on-demand digital
4-color printing services and post card printing and mailing services,
this trade show company is able to quickly, easily and cost-effectively
print their flyers, enjoy superior, on-time, post card printing and dynamic
full color brochure printing.
Result: Cost savings that allows the company to reinvest into its trade shows,
making them even more attractive to a wider audience.
- Web Search Engine Optimization Marketing (SEO) to Sales
Business Web design, Internet business marketing & sales.
Situation: A nationwide law firm had created a business Web design in an
attempt to perform Web search engine optimization marketing.
Problem: Despite best efforts, the Web search engine optimization marketing
performed by this law firm resulted in few sales. In fact, technicians had
performed a superb job at business Web design, achieved high-rankings on Internet
search engines and attracted more than 10,000 unique visitors each month. The
problem was that their business Web design lacked the techniques needed for
successful Internet business marketing & sales---the firm landed only 12 new
clients each month.
Solution: Automatic's Internet business marketing & sales program, driven
by Market Intelligence identified what prospective clients of the law firm were
actually seeking and implemented a new business Web design that attracted sales
leads from more places than ever before. Equally important, our Internet business
marketing & sales program created the content that resonated with visitors
---prospective clients---and placed the entire sales process online.
Result: The Internet business marketing & sales program continues to increase
the number of new clients for this firm on a monthly basis. Through consistent
monthly measurement and Market Intelligence analysis, we adjust as needed when new
opportunities arise---or existing opportunities diminish. Today, the average number
of new clients booked by the firm has increased by nearly 400%!
- Customized Delivery: Eight Way Match
Advanced fulfillment services, pick-pack-and-ship, personalized letters
and an eight-way match.
Situation: A major giftware and incentive company must retain it's commitment
to delivering orders when promised.
Problem: This company had difficulty keeping up with order fulfillment---
600 new packages per day---when it received a tremendous leap in volume along
with a great deal of complexity in the way gifts, awards, and letters needed to
be personalized, packaged and shipped.
Solution: Automatic Mail stepped up to assist with our advanced fulfillment
services. Our advanced fulfillment services team performed the eight-way match
required for each package bringing together items such as a personalized letters
to the recipient that varied based on location, type of award, length of service
and role in the organization, their choice of a gift (plaque or certificate),
pins, and catalogs.
Result: Through our advanced fulfillment services, the result was faster
delivering, increase accuracy and tracking of all packages.
- Knowing the (Postal) Rules
Bulk mailing services, Postal Savings, Printing
Situation: For a newspaper publisher, higher subscription rates
result in higher advertising dollars.
Problem: This newspaper publisher was printing monthly subscription
renewal notices from a proprietary publishing software product and
using a dot-matrix printer. The quality of the print was poor plus
manual procedures slowed the process down, preventing in-house resources
from working on other projects. In addition, as the cost of postage rose,
so did the cost for customer retention. The company needed a way to
increase efficiency and revenue, keep subscribers and reduce costs.
Solution: Automatic's bulk mailing services team worked closely with the company's
software experts to define the parameters needed to export subscriber
information into a non-proprietary format. Once in the desired format,
Automatic's bulk mailing services team was able to implement a program that
automatically generates subscription notices and bills on a weekly basis,
helping to improve the cash flow for the newspaper and freeing in-house resources.
Additionally, Automatic revamped the printing process to use personalized laser
printed messages that adjust between 1st, 2nd and 3rd notices helping to improve
renewal rates. Equally important, Automatic's bulk mailing services team now prints
renewal letters in zip code order using Zip+4 and barcodes, driving down the cost of postage.
Result: Automatic's bulk mailing services team now performs the subscription
renewal mailing and billing for the entire publishing organization comprised of 16 weekly
publications. Annual savings total more than $50,000 per year by mailing first class pre-sort.
- Good Deeds for New York Municipality
Business Web design and Web Hosting.
Situation: To better serve residents, this New York municipality wanted
to present land records online.
Problem: Paper records were filed away and, as time went by, it grew
increasingly difficult to retrieve land records, titles and deeds. This
New York municipality required a method to place records online in a secure
manner and provide access to businesses and individuals while also enabling
easy download of forms.
Solution: Automatic's team for business Web design created both the front-
and back-end of the online system for this New York municipality. On the
back-end, a secure database was created to store land records while front-end
navigation provided simplified access.
Result: People seeking land records within this New York municipality can
easily locate the information they desire---online---allowing clerks to focus
on other projects. Plus, with Automatic's Web hosting service, access is secure
and always available.
Make the Most of Your Business From Every Angle.
If more prospects in your sales funnel excites you, if getting closer
to your customers is a company mission, contact us today at 1-516-603-8759 to learn
about our new services to build your Direct Marketing success.